Paso Robles, Bay Area, Coachella, Carmel. Multi-day capable. Fully off-grid. The anchor your event needs.
◆ The setup
The wine tasting is great. The live band is solid. Then the Porsche GT3 RS simulator shows up and the queue doesn't move for three hours. We've seen it at Paso Robles wineries, Bay Area food festivals, and outdoor activations from Coachella to Carmel. The rig is not a vendor booth — it's the anchor.
M1 Circuit Racing runs a full outdoor festival package designed for events that need footprint, entertainment value, and high throughput across multiple days. We bring everything. The organiser provides a pad and a vehicle access route.
For wine country events, the contrast works in your favour. The sophistication of the wine experience combined with the pure adrenaline of the racing simulator creates a combination that guests bring up for months. We've been the most-photographed booth at every winery activation we've run.
A line signals "something worth waiting for" to every passerby. The rig creates organic social proof across the festival grounds — guests become marketers.
A leaderboard crowd
People who aren't even driving gather around the screen because the competition is real. The public leaderboard keeps the energy alive between sessions.
A photo moment
Sitting in a GT3 RS bucket seat wearing a real motorsport helmet is inherently photogenic. Instagram and TikTok content generates without any effort from the organiser.
Extended dwell time
Guests who engage with the rig stay in your venue longer. For wineries and festival merchants, that directly translates to additional spend per visitor.
◆ Event types
Festival formats we run.
Outdoor music & arts festivals
Multi-day. High throughput. Walk-up revenue.
Two to four day format, high throughput walk-up sessions at $25/driver, crew rotating shifts. The rig generates revenue while anchoring a premium zone on your grounds. Revenue share and flat-fee vendor packages both available.
Winery & wine country events
Paso Robles, Santa Ynez, SLO County.
Harvest festivals, private winery weddings, estate celebrations. We integrate into the event footprint with Porsche wheel tables and tasteful signage — the rig adds energy without clashing with the wine country aesthetic.
Food & lifestyle festivals
The audience doesn't need to be car-focused.
We've run at outdoor food markets, culinary events, and lifestyle brand activations where the audience isn't automotive. The rig draws everyone equally because it's about competition, not car knowledge.
Brand activations at festivals
Branded leaderboard. Multi-day presence.
Your sponsor's logo featured on the leaderboard throughout the event. Branded display on large-format screen. Social cut-downs from every session. Multi-day brand presence at major California festivals.
Lounge: Porsche steering wheel tables, seating for 6–8
Festival-grade audio system
Custom signage and branded display materials
1–2 person crew (split-shift for multi-day)
Walk-up leaderboard on large-format display
Footprint: ~6m × 10m including lounge. Compressible to 5m × 7m for tight sites.
◆ Fully off-grid
No generator hire. No power runs.
The rig runs entirely on self-contained power: solar panels, LiFePO4 battery bank, and petrol generator backup. Connectivity is Starlink Gen-3. We are completely off-grid.
For festival organisers, this means no infrastructure coordination, no power cable runs, no site services headache. We arrive, set up, run, pack down.
We carry all permits and public liability insurance required for festival vendor participation. Certificate of insurance available on request.
◆ FAQ
Festival questions.
Can the rig run across multiple days?
Yes. Multi-day bookings are one of our most common formats. The crew operates in split shifts, the rig stays on-site overnight, and setup is fresh each morning. No additional setup cost on subsequent days.
Does the rig work on grass?
We prefer firm surfaces — compacted gravel, asphalt, or concrete. On grass, we use ground protection boards we carry ourselves. Mild slope under 3° is manageable. Contact us with your site plan if the surface is non-standard. See the full rig specs for ground requirements.
How do walk-up sessions work?
Guests pay $25/driver for a 5-minute walk-up session, managed in a queue format by our race director. Payment via contactless card terminal. Peak wait time under 20 minutes. The leaderboard tracks the day's fastest times to keep the competitive pull going throughout the event. See full pricing options.
Can you integrate with festival ticketing?
For larger festivals, yes — we can integrate with your wristband or ticketing system instead of running independent point-of-sale. Contact us at least 6 weeks out to set this up.
Can a sponsor brand the rig at our festival?
Absolutely. Branded leaderboard graphics in 48 hours. The rig becomes the sponsor's activation rather than a generic vendor booth. Book or contact us to discuss the format.
